Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗EuroTalk · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I paid $7.99 and there's nothing there! It linked me to totally different app that has very little included and asks for $20 to give info. This is fraud.
This app is very helpful as there are not many interactive language learning tools for Icelandic. However it is pricey... Within minutes of paying and downloading the app I was told of a free update and upgrade. I did the upgrade, it created an entirely new app, with only the basics for free and requires me to pay money again!!! The old app now no longer works, so I effectively waisted almost $10. I will continue to use the new app as it is helpful and a great tool, But proceed with caution on the update!
It did a good job with the basics, but for ten dollars there should be a lot more than 275 words/phrases.
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