Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Yannick Herrero · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great app. Provides nice stories with quizzes to test apprehension afterwards. But the quizzes can be a bit buggy sometimes. They don’t always show the full information. Like, when an incorrect answer is given, it’ll display the correct answer, but the text gets cut off. I’ve been trying to progress, but I can’t unlock the next story until I complete the quiz for the previous story. But I can’t complete the quiz because I don’t know the right answer to a question and can’t see the correct answer because it is cut off. Please fix this bug. Otherwise, great app.
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| Doku premium (Annual) | $89.99 | Yearly |