Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗EuroTalk · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Highly Eurocentric. Many or even most languages in the world do not have “good morning” or “good evening”, but the developers of this app are blissfully unaware, and do not include the all purpose greeting you need. Also you’ll get ‘coke’ and ‘pizza’, but no specifically Bhutanese foods. The section on numbers is useless, because Dzongkha has tones, but you will not be able to know them as the app automatically alternates between male and female voice - you need the stability of one speaker at s time. Too much focus on commercial transactions and your personal needs, but hardly any emphasis on getting to know your fellow humans. Tones are not marked in the Romanization at all, and the Dzongkha font is so small as to be painful.
The design is great and it works well, but I didn’t know that I would only be getting nine categories. That should be stated explicitly. Also, the games cycle through the same words from each section, leaving nearly half of the other words out which is disappointing.
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