Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Leadership Institute · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is easy to use and having it on my phone motivates me to take more trainings! Thank you LI for making an app!
The Leadership Institute mobile app is the perfect app for online trainings on the go. Very user friendly, and a great way to connect with other students and access great learning resources.
This is such a great tool for me to make my way through the on-demand trainings! I can listen to lessons on the go, and pick up where I left off easily. Thank you, LI!
Leadership Institute (LI) is a leading provider of political technology courses in America. Since 1979, LI has trained more than 250,000 graduates on...