Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Svyatoslav Fedoriv · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Not being able to take your additional lasers with you into the next level is bogus. They coat thousands and you leave them behind?
Why can’t you keep your upgrades between levels? If you could keep your upgrades this game would be better.
This game was fun until upgraded your Lazer then when you get to the next level it goes back to small. It’s the same thing over and over should make bigger things to melt
Melt objects and upgrade lazer! Slide easy-to-learn controls with addictive gameplay mechanic!