Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SEO · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is quite likely the most complete app for the birds you will see in the Iberian Peninsula. Given that it is done by Spain's official ornithological society, the content is quite good: descriptions, maps, sound, photos, videos. Top itineraries is also a very handy feature. Minor issues are that, for example, sorting by "families" will not let you truly scroll all the way to the bottom of the list, and I can't understand at all why, having just released a nice new logo, SEO preferred to use the photo of an owl for their app icon, instead. It looks rather ugly next to my other apps. Also, I'd encourage future integration with a modern listing platform, like eBird, but the SEO still hasn't caught on to the practical value of this.
Esta guía ofrece información relevante de la vida y comportamiento, así como de la distribución y el estado de conservación, de las 632 especies de av...