Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Iaroslav Mironov · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This seems like a promising and fun app to learn a basic vocabulary of 500 words in a large number of languages, AND it doesn't require an in-app purchase to use, at least outwardly. I, for one, don't usually download subscription apps unless I know exactly what I'm getting, like the many full-featured educational apps that I do subscribe to. And I have bought many more limited-feature but useful apps like this one, with one-time purchases of a few dollars. In order to stop the annoying ads in THIS app you must download and SUBSCRIBE to a separate app, called "Mag Hanzi", of which I know nothing. A bit on the deceptive side. I wouldn't mind paying several dollars for this app, but not a monthly subscription. Perhaps this app is just a small part of a larger learning system. Who knows? I guess that I can ignore the ads for the time being. But this app needs an explanation of its subscription model to eliminate ads.
Learn 500 basic words in 20 languages! You can teach yourself 500 basic words using pictures in this little game. To play just find and tap on all m...