Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FABIAN MARTIN · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I adore the precision of the algorithms that analyse and correct your pronunciation (the best is here so far that I’ve met!). Yet, you may allow to a user to look at the result of your very last message in the dialogue with the AI. Because as soon as you send your last message, you have no time to observe the result, since you’re being shown your score and other stuff.
This is a fantastic way to practice speaking your target language out loud in a conversational setting. The ai gets better and better, it’s even good at dialects within a target language. One qualm is that there is a new game mode that just doesn’t work at all, it doesn’t save your progress so when you go back into the app it won’t let you go to the level you’re at, and it also won’t let you start over. Otherwise it’s really been fantastic.
Quite often when it completes a conversation it just hangs up on a white page. You have to reboot the app to get it working again. Otherwise it’s a pretty good app for practicing speaking.
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