Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PPL Limited Liability Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have loved my experience with Labour so far and am so excited to have it as a support through my pregnancy journey! Its user interface makes it so easy and clear to understand, especially as my partner and I are still early in the process. It has become a place we can go together to learn and way for my partner to plug in more easily and help to share the load more. Highly recommend!!
My husband and I decided to buy this app vs using one of the free ones out there and am so grateful that we did! This is our first time trying to conceive and Labour has been tremendously helpful in our learning process - I’m not sure both of us would be as involved and educated without it! I also am super sketched out by the free apps selling such personal data and feel so grateful that there is finally an app out there that is so committed to consumer privacy!
I’m going to be a first time dad and could not find a single place to tell me what the heck was going on and what I should be doing. Labour helped me not put additional mental load on my wife. The app helped reinforce what i needed to know each week so I can feel informed and empowered. Plus it helped me ask better questions during each appointment. Genuine lifesaver when there is so much to learn and read out there and you don’t know what to trust.
Labour the App is a single app, that delivers tailored experiences and medically reviewed content for each phase: trying to conceive, pregnancy, and p...