Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗La Vanguardia Ediciones S.L. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Three main areas need to be fixed urgently: a] Page view continuosly refreshes in less than 2 minutes, loading again all banners and advertisements already loaded. This also means being forced to go to the top of the view right after, every time b] banners & advertisements look old and their UI design makes it hard to minimize or remove them (buttons are way too small!) LV overuses this type of experience even for subscribers: a video is loaded (with sound on!), three or more marketing banners are shown per news view in between paragraphs, and another banner is shown by the bottom part of the mobile screen blocking the view there c] A "read more" button was recently added. It may help to load the content faster, but the combination with previous issues creates an unbereable reading experience. If the page is refreshed, then you have to click on this button, again LV and their journalists don't deserve this app, neither do we
I have been a LV reader while in the US and this is one of the worst news apps I have ever used. It is plagued with advertisements even when you are a subscriber. Also, when you read an article towards the middle or bottom of the app, when you go back to the main page, it automatically pushes you to the top so you spend most of the time scrolling down to where you were. Horrible app, get another one. This one is useless.
I like the news and the style But is plenty of ads poping video ads, forcing you to click “leer mas”, many ads on the news Is annoying to read the content
La Vanguardia ofrece un periodismo de gran calidad, riguroso y veraz, respetando todos los puntos de vista. La pluralidad es la seña de identidad de u...
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