Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nexstar Broadcasting · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When one goes to watch the news, one would expect to find current events. This app updates often enough with some poorly reported national news information but you had better catch it immediately. Once a story disappears from the landing page, you’ll be hard pressed to find it again. If you scroll to find more local or somewhat current events you’ll be shown “news” from 3 years ago but last week’s stories will be buried deeply and prove difficult to navigate towards. Don’t waste your time. There’s very little in the way of local news reported so you might as well find a national news program to glean your information.
News has never been more local than in the palm of your hand. The YourBigSky mobile app brings you all the top stories from our daily broadcasts, as w...