Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Aliaksandr Uvarau · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I really love this app. There are many puzzles to choose from, and you can even pick what size board you would like to play! I also really like how the “notes” feature works—put in numbers into a cell, and if it’s more than one number, the app knows that you want to take “notes” on possible solutions. The only downside—which isn’t too big of a deal—is that you can’t turn off the “hints” or the advertisements. As for the hints, if you place an incorrect number in a cell when you have already solved the cells around said cell, it automatically highlights the error. My play style is to throw in numbers first and then reduce the amount of numbers in a cell, so it’s a bit annoying that I can’t turn off the hints; it would be great to have an “options” menu with the choices to remove hints and to remove ads (for a paid fee, of course). But, other than those two points, I love everything else about the game! It’s really fun. :)
Kropki is a logical puzzle game. In this game you have to fill the playing field with numbers, initially all numbers are missing. Fill the field so th...