Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Singapore Airlines Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
How can the steps for transactions be reduced for “less friction”
Expected so much better from a renowned airline. Clunky and unfriendly. Most concerning for me is that lack of data privacy, and with no options to restrict advertisers from accessing my personal info, including contact details and shopping habits.
Searched for gin and nothing came up. Hard to find what you want even if the site has it.
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