Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗KptnCook GmbH · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is one of my favorite apps when it comes to introducing easy to make recipes from mostly scratch ingredients. The photography makes this cooking app feel like a visual treat when you are looking at what you can learn to create next. Here is what I love about the app: 1. Limits the recipes you see per day and week so you don’t spend too much time scrolling through the recipes just to feel overwhelmed. 2. The photography is beautiful and captivating. 3. The recipes are easy and mostly from scratch. Easy enough for a beginner and complex enough to keep a home expert fresh on technique and beautiful recipes. 4. The ability to automatically calculate the amount of ingredients needed within the app makes grocery shopping way easier. 5. Gathering your favorite recipes is easy to make into a weekly plan as well! I highly recommend this app to anyone but especially to those who want to improve their cooking skills or to add beautiful meals to their cooking library.
I would rate this app with 5 stars but it has a couple annoying flaws. First, the extremely useful “I don’t eat” feature doesn’t actually work. Despite adding a few ingredients to that list in my profile, the daily recipes continue not just to include those ingredients, but to feature them as the main element to the recipe(s). It wouldn’t be a problem except with only 3 recipes offered per day, it becomes problematic when 2 of them regularly include an unwanted ingredient. Second, the app doesn’t seem to sync completely between devices even though I use the same login. For example, on my iPad it shows all 5 of the recipe collections I’ve made but on my phone it only shows 3, and the chosen meal plan doesn’t show up on both devices either. That said, I absolutely love the simplicity of the app (the parts that work) and the recipe layouts and photos. It’s really great that there is a portion calculator which automatically changes the ingredient quantities to match the number of portions wanted. I also really enjoy the variety of recipes offered. Although my husband and I are omnivores, I like being able to plan out the week with a majority of vegetarian dishes so I can limit our meat consumption.
Fantastic Site! I love the way all of the recipes are organized, especially within the meal plan options which include beautiful pictures of every meal. This feature just makes the recipes so very easy to choose from! In addition, the meal plan options are simple with really ingenious categories. There are just handful to choose from, so it’s an easy choice to make, but somehow there is a meal plan for almost anyone’s taste and dietary preference. It’s just so easy to navigate the site; and so beautifully designed! I love the fact that I can quickly pick a meal and add only the ingredients I need for that meal to my grocery list! Now i have all of my meals, with pictures included, organized and easily found so I no longer have to worry about meal planning whatsoever! All of the hard work is taken care of and I could choose a new meal to prepare every single day. No more getting stuck making the same meals over and over again! Thank you for this fantastic app! Truly brilliant!
"What should I cook today?" KptnCook answers that question every single day. You get 3 fresh, handpicked recipes daily, curated by nutritionists and...