Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗LKMAD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the Panmorphia games. Compared to those, this one seemed very simplistic and somewhat frustrating as the clues for the puzzles did not always make sense and in one case seemed to be incorrect (a purple pipe was labeled with both 3 and 4 stripes in one scene). This game also sorely needed a function to save clues since I had to keep looking back to find them. I did like the surgery sequence though! That was fun and unique.
Looks good, nice UI. I was very much looking forward to it after their other games But it’s unnecessarily difficult, and not in clever ways. Got frustrated, just auto finished a bunch of puzzles because it just seemed tedious.
Their games are normally very good but this one felt rushed in that several actions were not at all logical. Far too many times I kept having to tap like crazy hoping some random thing would happen or I had to consult a hint. For example, (not a game example. Only to make a point) It was like telling someone you are hungry and they tell you to turn your car headlights on. Huh?!? So there wasn’t much thought put into several required actions. I hope they put out more games but please put more thought into them before release.
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