Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Koch Tools Co. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been collecting EDC knives and gear for years and Justin is one of the best guys in the business. His tools and knives are top notch and customer service is great.
Amazing products coupled with amazing service!
Anything Koch touches is absolutely amazing! Happy to have this app!
Hey! Thanks for looking at my new mobile app. I will explain to you the advantages of having it! PRODUCTS - This is a way for you to keep up to date...