Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Samuel Harrison · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app has been reorganized in a totally inefficient and non-intuitive way. It’s difficult to get to notebook pages (e.g., favorites page, which I use a lot). Missing some functionality, like creating a new bundle in favorites. More importantly, the full-page ad popups make the app practically unusable. They stay up for varying lengths of time and don’t have a standard close button; many employ “dark patterns” like using a fake X button that actually opens the page being advertised. I understand that apps cost money to develop and maintain, and I wouldn’t have minded smaller ads or popups that are easier to close, but this particular ad design choice feels predatory. I will not be giving this developer any money and am instead switching to Ravit.
I love the app, I love all of the options available so you can set parameters for what you’re looking for, I think adding either ‘bold texts’ or different colored buttons would help make the app seem more visually appealing and or easy to navigate. I’m new to the app, so maybe my opinion is moot, but the layout seems a lot like Pinterest, and I think adding more elements to make it ‘pinteresty’ would not only make it super easy to use, but almost a dream come true for crafters.
Loving this app so far, although I’m mostly leaving a review cuz there doesn’t seem to be anywhere on the app to get app support, report bugs, or ask questions. When I choose ‘Help and Support’ on the app it doesn’t lead anywhere. Hoping I can get a response here! Is there a way to remove patterns from our library? I accidentally added the same pattern 3 times and it is showing duplicates now. I would also love a place to report bugs or submit feedback. Thanks, keep up the great work!
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| Name | Price | Type |
|---|---|---|
| AdFree Monthly | $2.29 | Monthly |
| AdFree Annually | $6.49 | Yearly |