Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cumulus Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App worked fine until about a month ago. Now every time I try it says there was a network problem & tells me to close the app. I have in installed/reinstalled. Restarted my phone. Deleted my VPN app that I was not using. Frustrated I can listen on Saturday Mornings, Wheels with Ed Wallace.
Three weeks later, issue still not resolved
Would be a good app but they hide the button to close the advertisements off screen. Obviously, they don't do user testing to remedy such a simple yet horrendously annoying bug that renders the app unusable. Please fix this.
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