Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗UNIVERSITY OF KANSAS MEMORIAL CORPORATION · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App opens fine on iPhone…everything seems to work except there’s no sound… = ( Maybe the new iOS update screwed things up. Hope the geek squad can come save the day! I love KJHK and it’s really nice to have the app to tune in.
Finally an app!! And it works! Yessss
This is the best app of all time b/c it let's me listen to the best student run radio station of all time.
Tune in to the captivating sounds of Lawrence, Kansas, with our new and improved app! KJHK 90.7 FM is the student-run radio station at the University...