Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Achievement and Assessment Institute · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Why would they make this
I absolutely love the unnecessary pressure to do good on these tests! My favorite part is the glitchy calculator on the math tests! I love having to study for weeks for these tests, even better, not reviewing at all and just spontaneously being tested! 10/10 would recommend for stressed out students everywhere! :D bonus points to the questions that let you select TWO options!
Test app...
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