Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kinfolk Tech Foundation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the idea of the app. Growing up and learning more about real history- stuff that was hidden from me as a kid, makes me wanna like the app. I want to learn more about stuff that actually happened. Not just fluffed up stuff that uplifts the worlds oppressors. However, i hate the AR aspect. I’m in my room and can’t find any open space. I just wanna learn about the history. I don’t care about putting it in my living room. This kept me from using the app. I didn’t even get to learn what I wanted to because I didn’t have the proper space. Also can’t use it when it’s dark out.
I really like using this app, it’s a fun and educational tool that opens up a new world of interactive learning about black and brown history in a visual & artistic way. Love the sound interaction and option to record my thoughts on each monument. It even has an option for you to record and your own video narrative to friends& family. Definitely has so many possibilities and is easy to use.
This app is so great. It brings education and modern technology together. I’m always one for learning new things but prefer it in an interactive way and this app does just that. I’ll be walking down the street using this application and consistently learning because of its awesome AR qualities. This is great for kids and I sent it to all my cousins to download. If you want someone to learn more about black history in a fun, interactive way this is the app to do it!! Can’t wait to use this everyday :)
In a time of book bans, cultural erasure, and monuments that still glorify oppression, Kinfolk offers a different kind of education — rooted in truth,...