Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Loyal Health & Fitness, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It would have been a great app if it didn’t have so many ads and constantly begging for u to subscribe to them. I kid you not every 30 seconds of scrolling through recipes i got hit with unskippable ads. Sometimes even after skipping one ad kt would throw me into another ad. Wanna look at a recipe of a dish u like? Sike you have to watch an ad and by the time the ads over the recipe is gone and you have to look for it again. You also can’t hide from the constant nagging of it begging for you to subscribe to them.
Lots of recipes and ideas
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