Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗James Hartley · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Pretty sweet looking app! Can't wait to use it during the fall. Great job, Mr. Hartley!
Impressive app. Mobile is THE trend and students will love it.
I wish I was taking more of your classes Mr. H, so I could use this app! I can't wait to see how far you take it!
Kenna is a basic informational app that I created for my college students. It is a free application. It helps me stay connected with my students throu...