Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Townsquare Media, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Now that Rush is gone your best program is Gun Talk on Sunday afternoon. Today you cut the 3 hour program to 1 hour and replaced it with Sean Hannity. Hannity is an egomaniac and I refuse to listen to him. I will share my opinion with your advertisers.
This app has many nice features. It works reasonably well with voiceover screen reader. When listening live, ads appear out of nowhere! When they break in, they are disruptive to what I’m listening to. Fox news on the half hour is often cut off by ads. A caller on a talk show was interrupted by an ad. This sounds very unprofessional! Can this be minimized? I’m certain there are necessary agreements in place but this is annoying when listening on my phone and other devices.
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