Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Katalyst Interactive Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is frustrating in a few areas. You can’t save your favorite workouts. So you need to scroll through dozens of videos to find your favorites. Also, why can’t you pause the program to adjust the intensity levels and muscle groups rather than being forced to do this while the program progresses? Being forced to make all adjustments while the electric impulse surges through your muscles every 4 seconds is not ideal. And unless I’ve missed it, I can’t seem to figure out how to set the overall intensity level BEFORE the workout starts. I’m having to hit the “+” button over and over to raise the starting intensity from single digits to triple digits. The workout itself however is 5 stars.
I have worked out most of my adult life. But injuries over the years have made me decrease the intensity and consistency of my workouts. To add to the herniated disc in my neck, the back pain from pulled muscles (30 years ago!), and knee pain; recently found out I have a partially torn rotator cuff. These problems have caused periods where I didn’t or couldn’t push through the pain. Now I’m 62 and losing muscle mass so maintaining my strength, conditioning and my shape (let’s face it; that is still important) is really hard. With the Katalyst, I’ve gotten intense workouts in just 20 minutes with no residual joint pain. I follow up with cardio. I feel the same muscle soreness as I did with strength training. And after 2 weeks, I’m starting to see toning in my mid section; an area I was really beginning to struggle with. It took me a few workouts to figure out my best intensity level. I know it’s early; but I am really pleased with my purchase and the results so far. I especially like how easily I can travel with it, which I do quite often with my job.
Katalyst is an insanely effective workout in just 20 minutes, without the load on your body caused by weights or other high impact training. The app delivers impulses directly to all of your muscles, and as the trainer increases the intensity on their end, I can immediately feel the increase in the suit! Perhaps best of all, I can toss my iPad and suit in my backpack and travel with it so I never miss a workout. The app is new and still ramping up the features and content library, but honestly the workout itself is so fun and futuristic I’m not complaining anytime soon!
THE WORLD’S MOST EFFICIENT WORKOUT The Katalyst App is the companion to the Katalyst Training System, a revolutionary new workout that uses Electro M...