Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cumulus Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like the station. But trying to listen to it on the app is like using a first gen iPhone. It’s fine if you leave it be. But if you open other apps, it doesn’t like you multitasking. I opened up Amazon and Facebook while listening to k100. And it either got quiet or just stopped playing all together.
Need to fix the bugs in this so it doesn’t stop working at a certain time everyday. Very frustrating when you need to listen to your favorite music.
K100 keeps you up to speed on country news and music around the clock! Lyn and Marco in the morning are followed by Johny D, and Mark “Mookie” Andrews...