Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cumulus Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I should have counted how many ads I listened to before I could actually hear the program. It’s not like the program already has 3 minutes of show then 5 minutes of ads. I’ll wait and listen to the podcasts.
The app will shut down for no apparent reason. Then you have to sit through commercials before rejoining the show. The app is not even working today. Great shows, but the app…
My biggest issue with the app is that it crashes frequently. I listen to the app all day and it probably crashes 10-15 times throughout the day. The worst part about the crash is that when you open the app back up you have to get through the ads all over again. Every time you open the app there seems to be about 10 minutes worth of ads. I haven't timed it so I don't know for sure its 10 minutes but it seems like it. At the very least I wish they would get someone other than Jay Barker to read the Hover Helmet ad that runs every time you open the app, it's almost painful listening to Jay.
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