Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗John Knox Institute Digital · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The content is valuable beyond words. I do have a difficult time with hearing the message and formatting the transcript to be able to read. Thank you for all the work you have done to make this app available.
Educational and very worthwhile to watch these lectures!
Looking forward to using this app and to share with others.
The Apostle Paul writes in the epistle to the Romans, “For whosoever shall call upon the name of the Lord shall be saved. How then shall they call on...