Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Rajesh Dobariya · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Instead of putting push ads in it why don’t you charge a small amount for it? I opened it, immediately hit with an ad asking me to sign up for something, and immediately deleted.
I was so surprised when I saw many categories to choose from. The share options were pretty good too. So I deleted other things that wasn’t as good as the function options you have. Yes everyone has to try and enjoy it.
Awesome and sweet
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