Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Istobal S.A. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I installed this app to use the car wash at Morrisons and wish I hadn’t. It insists that you complete your full information but doesn’t allow for UK postcodes having letters as well as numbers - it brings up a number pad instead of a keyboard. Even though I couldn’t complete the information, the app still took payment for the car wash program without me giving authorisation. Despite it taking payment, the app still wouldn't let me use the car wash. Absolutely appalling and useless app!
I went to a carwash today as I didn't have time to do it myself, and while waiting in a queue to use it, I downloaded the app, after about 10 minutes of struggling, I gave up and went to get a ticket from the person inside the petrol station. They told me that they knew how bad the app was, and that in future I shouldn't waste my time trying to use it. Ironic a lil bit. No wonder it has such low ratings.
Used this app a few times in the past, but now it says add payment method in your personal data and there is nowhere to add payment method?! And as someone else rightfully pointed out, it asks far too much personal information for a car wash app. The 5 star reviews must be fake as this app just doesn’t work at all. Complete load of rubbish. I just buy a ticket in the garage now as it’s a hell of a lot quicker that this load of tripe. If I could give zero stars I would. Am complaining to Morrisons.
Istobal has created a new concept of vehicle washing whereby you will have an assistant that adapts the washing according to your needs, and stores th...