Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗IRIS CRM · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app seems to work fine, however, I use a keyboard attached and it will not rotate the screen, so it’s not usable with the iPad. Hoping for support on this and an update.
I have been using IRIScrm for 9 years and it has come a really long way and is still improving non stop. With all the changes occurring in the acquiring industry over the past decade this tool has been essential in helping get everyone and everything on the same page. Their team is also very helpful and very accommodating in regards to all of our needs and requests. This app takes this already valuable tool to the next level by helping our clients, partners and employees access mostly everything they need right from their mobile device any time.
I can manage leads and First Data, TSYS and Worldpay merchants. No other CRM system comes close. Iris support team is very positive every time that we contact them and actually cares about helping us grow for the last 2+ years which is rare to find and a breath of fresh air.
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