Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗IRA Financial Trust · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You have everything you need right at your fingertips so easy to use too.
Don’t walk, RUN away from signing up with these guys. The app is garbage and you can’t even read all the documents they want you to e-sign before you do so. Would have preferred they just send me the PDF’s or use a website. Their “on boarding” process is convoluted and takes forever, with emails coming in from various random people at the company with little explanation of how any of the stuff works. Just an endless onslaught of papers to sign over a span of 3-5 weeks. Really regret signing up with them but it’s a sunk cost at this point.
If you already have an account then this app is a waste of time because it doesn’t allow you to add your existing account. Worse yet, the chat help is a connection to an unrelated chat “call center” and those people don’t have a clue about which company you’re discussing because they take calls for numerous companies.
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