Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Takeshi Ogihara · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a simple app to use if you want to use your iPhone as a sign for example when you're picking up someone at the airport. Suggestion: to make the sign cleaner, remove the pause button or at least make it subtle.
I use iPlacard to tell the band the next number to be played. I make up play lists in advance. I would like to be able to make several independent playlists. I also would like the ability to clear a list with one command. I use the iPhone version more than the iPad version because I only have to display a 3 digit number. I would love to discuss specs with the developer.
iPlacard displays a short phrase using large letters on the screen. You can send a message to people who are at a relatively short distance. In a sit...