Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗iPass Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
What a horrible app. My company subscribed so we get free Wi-Fi when traveling. When it works, it’s awesome. However this most recent upgrade seems like it wasn’t tested at all. Each time I tried to connect when I’d joined the airplane Wi-Fi, the app crashed. No way to use it to Authenticate. These guys need a serious upgrade to their engineering teams because unfortunately, this happens all the time with releases from them.
For me, this app has one purpose...get me on Gogo when I fly. For the past several trips it has not worked...at all. It is SOOOO frustrating as a paying iPass customer to consider paying again for wifi from the airline. Might be time to drop iPass all together and subscribe directly despite it being more expensive....unreliable isn’t a savings.
I find that I am battling with IPass to connect to Wireless networks. I have been successful only once on Delta Airlines and only once on American. I travel extensively and this is our company’s solution for GoGo in the air. I have trouble connecting so often I have had to uninstall the APP several times to get connected to my home, my hotel, and several hotspots I use around town to conduct business. Great concept but it needs lots of work to improve. I will continue to use and work with it but my solution of uninstalling and reinstalling is the only way I can get this thing working!
iPass is the world’s largest Wi-Fi network, offering convenient, secure, always-on Wi-Fi access on any mobile device. * Get unlimited Wi-Fi access o...