Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pierre Bongen · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
In my last review for this keyboard, I mentioned that I ended up having to install a different one temporarily because I needed to input tone diacritics recently. The dev replied that they would be added in a future version, perhaps a month or two away. Surprise! Less than a month later, I’ve got my tone diacritics. Does this mean the dev will also add the Younger Futhark to his other keyboard ahead of schedule? I’ll just have to wait and see.
IPAKeys provides a keyboard with letters and symbols of the International Phonetic Alphabet (IPA, revised version of 2018). With the IPA keyboard you...