Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sounak Sarkar · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have a dog that tends to act up as soon as I leave the room. I’m using this so I can set up distractions for him, leave the room, then pop back to catch him in the act! Hopefully with a little training, he’ll stop going behind my back, and start just acting the way he knows he should. Perfect for monitoring the pets from another room! (but not remotely from outside the home)
Does exactly as expected. Actually thought the ads were well thought in placement and were easy to handle. View on the remote iPad showed blurred text but took a clean photo.
No preview on remote device. Kind of defeats the purpose.
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