Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗JMS TECHNOLOGY SYSTEMS · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded the app and there is absolutely no gas prices available for my zip code. The app designers expect you to enter gas prices and any discounts offered. This app is a dud. I also sent an email about the lack of information and was called a dumba_s.
Find gas prices and deals at your local gas stations. Track deals at your favorite gas stations, including 2 for $3 drinks, drink and dog for $3, plus...