Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bengt Holmquist · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
In this app, “Tuplets” are defined as an unusual number of “evenly spaced notes-per-measure”. \nThe main concept of the app works well. With a polyrhythm (like 7 over 3), Instead of struggling to learning it “as is", the app shows you a “reference rhythm” which is an uneven, usually syncopated rhythm with the native subdivisions. You then are trained to smooth out that rhythm until you morph into the polyrhythm. Thus, this method provides a more musical and organic process for learning these rhythms. \nThe concept is sound, but the app’s GUI is a little plain. If you are serious about more advanced rhythm training, and discovering a unique new skill, this is an effective method that can’t be replicated easily in other programs. I look forward to further refinements to the UI, and some new rhythms.
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