Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Owen Schick · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When an app is free on the App Store, then that’s what it should be, when it includes “in app purchases” those should be optional. It’s shady to advertise as free unless it’s in super tiny fine print. So basically. If you want to do a quick project don’t get it. You can’t get one single picture without paying for it. I would have been more enticed to purchase a subscription for a pro plan rather than not getting to see my finished product without paying for it. Unfortunately, now I have now reason to want to, because I couldn’t even get one picture edited. Not even a free trial is an option. Oh well 🤷♀️
This was a decent app but not a great one, I used it quite often over the last few years because it was free, the cuts were never precise and the end product of your work made it obvious it was amateurish, however it was free and that made it worth it, but, over that time, they have made it increasingly more difficult to use it without either having their name scrolled across your work, constantly having to wait to push X at the top over and over again to finish your work to skip the pay for it screens, to the point now its impossible to create and save your work without paying for it, you can’t even screenshot your work on it anymore. So unfortunately I have to move on, it was an ok app when it was free, but the quality is not worth paying for, so long , and thanks for the good years.
Love it but every time I try to do something it tells me to get a discount then I have to press the x every time can you get ride of it please .
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