Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Halifax Vogel Group Pty Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
On an iPhone 7 with the latest iOS 15. You can only select 4 of the 7 products their website says they make. Requires you to provide info like email, name and phone number to ‘unlock’ additional colours. However, there is a bug that doesn’t actually allow you to select any other colour. Also tried using on a 10.5” iPad Pro with the latest iOS 15 and same problem. If you accidentally add an additional blind using the ‘+’ there’s no way of removing it so you have to start over. A pretty poor attempt at a fundamentally rudimentary app.
Login requires contact details and a code to be emailed… that doesn’t get sent. Would sell more blinds if access wasn’t so difficult.
It’s either a free app or not. Don’t want to be bombarded with unsolicited email since I may not be interested in their features.
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