Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗California Assisted Living Association · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Basically a single use (or annual use) app. Provides the schedule for the CALA conference. And as I live my my calendar and/or schedule, this was very helpful.
Even changed the password, in case it was wrong. It accepts it (ie. no error shown) but whenever I click on the conference event graphic it asks me to login again. However, when I click on what I’m assuming is the account graphic, it asks me if I want to log out. Conference is in a couple weeks and the sessions are set so I’m not really sure what the issue is.
The app will provide you with important session and speaker information, maps, notifications, and much more that are related to the CALA Conference &...