Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ocean Lab, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I wondered why the app kept crashing. The app hasn’t been updated in two years. I wish Apple would remove old apps more often. What a joke.
In general, I like the layout and usability of this app, but there is room for improvement. For example, I want to view the past IPOs by their price difference from its IPO price in order. And I want to add stock to watchlist.
It has everything I want in a very well-organized, easy to navigate way. The look and feel is elegant. It will be nice to have a portfolio summary page to show the distribution based on the input from the users, doesn't have to be real though. Maybe it's there, just I haven't found it.
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