Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jose Varela · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love the game just to many ads
I’ve been playing this companies game TriPeaks solitaire and have been enjoying it, primarily because it’s a game that doesn’t slap a game ad in your face when you press play. That game at least waits till the game is over before going to an ad. Not this game! NO, I played Three sessions and on the third it started with the ads when you press play. This is an insult to us and a slap in the face! I guess they’d rather has us play the game that pops up instead of their game. We need to let these game developers we’re fed up with this. With the current set up it’s obvious it’s this way for them not us. This is without saying anything about all the in-app purchases these greedy people are expecting while playing their games, on top of all the “before game” pop ups. Come on people, it’s not going to change unless we demand the change. As soon as I get a game ad pop up in my face “before” I get to play the current game I automatic delete it. I WILL NOT tolerate this insult. I don’t care how good the game is!
It starts with an awesome, pull back intro seen which shows you what you’re up against. Excellent graphics, and card play that changes every step of the way, make it easy to loose one’s self for hours.
Your princess is locked up in the last room of an intricate dungeon, guarded by a dragon. The keys to open the doors, are split in 16 parts. The only...