Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nicholas van der Ploeg · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Most weather widgets appear to be an afterthought and give very limited information with the hopes that you’ll click through to the related app so they can drive advertisement revenue. Crisp’s focus is entirely on the widget, which has allowed them to make the perfect weather widget. It’s exactly what I was looking for! I still keep a mainstream weather app so I can watch real time radar when Mother Nature is trying to kill me, but for a quick forecast on the widget screen, Crisp is PERFECT!
I am someone who is attentive to and appreciative of good design, in life and in software. I’ve had this app for a few years (found via macdrifter) and I firmly believe this app is the epitome of good design, not just as a weather app, but for design in general. It is as simple as it can be via interactions and display. It is customizable for the timespan and types of weather details you care about shows everything you want to know within a glance. If you don’t see what you want to know right away, it is only a tap or 2 away. Thank you for this app :)
Update October 2019: This continues to be the best weather widget in the app store. My original comments still hold true. Grateful that the developer has updated it for iOS 13 and added dark mode support! Previous: It sounds like hyperbole but it's not. I've tried most of the others. Crisp Weather is accurate (uses Dark Sky), and highly configurable. It is easy to read. No frills or silly graphics. Latest update adding humidity and wind to chart is awesome.
- 12/24/48 hour and 7 day forecasts (tap and hold to switch) - Tap any icon to see more details - Customize by changing the size of the chart - Light...