Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Thrane & Thrane A/S · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Caveat: I only used the aiming tools so far. Using an iPhone 6, iOS 8.3 Tested v1 of app, six days after release. Interfacing with an Explorer 510 terminal. Selecting different functions in app caused an apparent crash and restart (?) - perhaps the phone just goes black and then shows the desktop before showing the new screen? Buttons in aiming app were slow to respond or completely unresponsive. Killing the app and relaunching, navigating to the aiming function and then pressing the connect button (for instance) seemed to help, but far from ideal. I'll be trying the SIP features soon and reporting back if possible. Based on this feature's performance, I recommend aiming via browser interface, but keep an eye on the app for improvements. I see potential.
EXPLORER CONNECT simplifies management and usage of EXPLORER 510, 710, and 323 terminals. Via the Connect app, it is possible to monitor and configure...