Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pankaj Kumar · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I got the app, because the people looked cool. Then when I went in it didn’t get all of my hair! And for me I think the color is to bright. But good job!
I downloaded this app in hopes to see what I’d look like with dark hair. No matter what color I changed my color for it was not the actual color it should of been. How do you get black hair color wrong? Deleted app .
I was trying the app and when I was trying the black color it didn't even go full black it was literally GRAY and that's not the color I picked!!👎🏼👎🏼
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