Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hong Kong Resort Company Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I can’t say enough how bad this app is. I believe 1 of 2 things must be true: it’s written as a high school project (in which case it’s great and you guys are off to a good start) or it’s actually a serious attempt at UI design and iOS development (in which case please give this back to the high school kids). This app is a usability disaster in almost every sense of the word. And every update is worse than the version before it. Pls stop.
Read the small print they will track you after you have filled in their “survey” and there is no way of installing this App without giving this data. Including if you are local, the number of family members, if you got a dog etc. They may not ask for your name yet but they track you….
Lots of issues. 1) The old app was smart enough to know the day of week / holiday and automatically select the proper scheduling when you chose a bus, etc. No longer. Always defaults to Mon-Fri now. 2) Data collecting wh*re of an app. Why does public transport need any of that info ?
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