Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BuildFire · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app used to work, now it won’t open at all. Even after a delete and redownload, still nothing.
Clunky, slow not formatted well for a phone screen. Better off going to their website on a computer.
I love the idea, the content is good but this app has some bugs that need to be worked out. It crashes and doesn't respond to a selection well. Some times the whole screen turns black then it will pick back up to the home screen. The most urgent need is to set the podcast to continue playing unless you hit pause. It stops playing when my screen goes dark to save energy, about every 4 minutes it turns off and I have to restart it. The play button displays continuously as a pause button even when you pause the podcast (should turn to a play button).
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