Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lock Up Smart Doors S.L. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is one of the worst apps I have had the misfortune of using. The app is not consistent when trying to open doors. Not with a strong WiFi system or even a strong data signal. Sometimes you can’t even get into the building and have to rely on a physical key. Isn’t the purpose of an app to open doors to avoid using a physical key? I wouldn’t wish this app system on my worst enemy.
The app is not difficult to use; just know you need to have all of the passports and all the people who want keys to be physically present for photographs by the app before beginning. The associated hardware, however, is beyond terrible, making the system as a whole frustrating. Both the building and apartment locks worked the first day. On the second day it locked us out of the apartment on a 105° day. The owner tried to override it remotely, but it would not respond to him either, although the app incorrectly claimed it was open. We were left standing in the sun until the owner could dispatch someone to drive over and physically let us in with a real key. He gave us physical keys to use after that. I am an engineer (Ph.D. from MIT), and the quality of one of the two locking systems we used was of laughable quality. Surprisingly, it was the better-constructed software lock that failed to work. Perhaps it failed because of the hot weather. Regardless, the expensive system failed, and the lack of helpful feedback from the app (“Opened!” when in fact locked) does not help. I will avoid using any Airbnb’s that requires this app in the future.
There’s too many bugs and the room randomly locked me out. Becomes inconvenient
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