Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Miguel Perez Cabezas · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am used to guides to museums and places of interest being full of information in addition to what is posted on signage. This guide does not follow that pattern. It more or less repeats the signage with very small amounts of additional info. (And in excruciatingly tiny print.). It might be helpful if the lines are long and you couldn’t see the signage. In addition, it is not fully functional: the audio portion and the mapping portion described in the instructions did not operate at all. In fairness it was free. There seemed to be one that could be purchased that might have additional info.
A handy guide and an audio app of the National Palace of Sintra (Portugal) in a one device, your own phone!. Entertaining and intuitive, the only way...